Indy Boat Co.
Indy Boat Co. is a regional boat dealership operating in a highly competitive, high-ticket market where trust, visibility, and timing directly impact revenue.
Duration
4+ Years
Industry
Boat Dealers
Case Study: From acquisition to acceleration, we rebuilt the brand and engineered a marketing engine that consistently sells boats, not just generates noise.
Rapidly Growing Boat Dealer in Indiana.
The Background
Indy Boat Co. came to us immediately after acquiring the dealership from a previous owner. This wasn’t a “tweak the ads” situation—it was a ground-up rebuild. We led a full rebrand and new website, then assumed ownership of their entire marketing ecosystem: website management, graphic design, email, social media, paid media, SEO, and overarching strategy. The goal was simple but non-negotiable: turn a newly acquired dealership into a scalable, revenue-driving brand.
The Challenge
The dealership inherited brand inconsistency, fragmented marketing efforts, and no clear attribution model. Traffic existed, but performance didn’t. Lead sources were scattered across platforms like Boat Trader, Only Inboards, and manufacturer leads, with no clear understanding of what actually drove sales. In a high-consideration purchase like boats, guessing isn’t an option—you either control the funnel or bleed margin.
The Strategy
We treated Indy Boat Co. like a long-term partner, not a short-term campaign.
Rebrand + Website Foundation
We rebuilt the brand and website to establish credibility, clarity, and conversion discipline from day one.Full-Stack Marketing Ownership
Instead of siloed tactics, we unified paid media, SEO, email, social, and design under one strategy—one message, one data source, one direction.Data-Led Channel Prioritization
Over time, we captured and analyzed engagement and revenue data to identify which platforms actually closed deals, not just generated clicks.Paid Media as the Revenue Driver
Paid media was engineered to maximize calls and high-intent leads, consistently outperforming third-party marketplaces and manufacturer leads.SEO Informed by Paid Media Intelligence
We didn’t guess keywords. We used paid media conversion data to identify what actually sold boats, then pushed those terms aggressively through SEO—moving Indy Boat Co. to the front page for their highest-converting keywords within a single month.
The Results
22 boats sold yearly on average attributed to marketing
4× return on ad spend
148,000+ qualified boat buyers driven to the website since 2022
3,000+ inbound calls generated
Paid media became the #1 driver of calls, leads, and closed deals
Outperformed Boat Trader, Only Inboards, and manufacturer leads in conversion quality
Front-page SEO rankings achieved for top revenue-producing keywords in one (1) month.
2025 Social Media Award Winners for Moomba Boats
This wasn’t luck. It was repeatable execution backed by data.
The Takeaway
When you own the full funnel brand, website, paid media, SEO, and attribution you stop guessing and start scaling. This case reinforced a core truth: paid media shows you what converts, SEO compounds it, and brand consistency keeps it converting. Because we built the system end-to-end, we can replicate this exact playbook again and faster for the next dealership ready to grow with intent instead of hope.
