Bradford Builds
Bradford Builds is a custom home and remodeling builder focused on high-value residential projects. Their sales cycles are long, decisions are high-consideration, and success depends on trust, timing, and repeated exposure.
Duration
1 Year+
Industry
Construction
Case Study: From disconnected ad spend to $6.65M in attributed revenue, Bradford Builds turned marketing into a measurable growth engine.
Building Homes Is Hard. Measuring Growth Shouldn’t Be.
The Background
Bradford Builds partnered with Copper Rock after running paid media without clarity on what was actually working. We rebuilt their digital marketing from the ground up, installing proper tracking, attribution, audience-specific experiences, and lifecycle follow-up so marketing could be measured by revenue and pipeline, not just leads.
The Challenge
Bradford Builds wasn’t short on activity—they were short on visibility.
Paid ads were generating leads, but there was no attribution to closed deals
Phone calls weren’t tracked or tied back to marketing efforts
Website traffic wasn’t segmented by intent or buyer readiness
Marketing couldn’t prove its impact to sales, making optimization guesswork
In short, money was being spent, but decisions were being made blind.
The Strategy
We designed a full-funnel marketing ecosystem built around attribution, intent, and repetition.
1. Revenue-Level Attribution
We implemented pixel-based tracking tied to identifiable users, allowing the team to see who converted, how they returned, and what ultimately closed—not just form fills.
2. Call Tracking & Sales Visibility
Phone call tracking was added to measure inbound demand for remodels and custom homes, giving sales real insight into which channels were driving high-intent conversations.
3. Audience-Specific Microsites
Instead of one generic website experience, we launched custom microsite pages aligned to how different buyers research, compare, and evaluate builders—shortening the trust curve.
4. Retargeting With Education
High-quality buyers were retargeted with informational video content designed to educate, not sell—keeping Bradford Builds top-of-mind throughout a long decision cycle.
5. CRM + Email Marketing Integration
We layered in CRM and email marketing to nurture the pipeline, track return visits, and measure how many touches it took to bring buyers back after the first interaction.
The Results
Within one year, Bradford Builds transformed marketing from a cost center into a measurable growth driver:
$6.65M in attributed revenue influenced by marketing
400+ inbound phone calls for remodels and custom homes
A growing pipeline fueled by repeat site visits and educated buyers
Clear visibility into how marketing supported closed deals—not just lead volume
Marketing didn’t just generate interest—it supported sales conversations that closed real revenue.
The Takeaway
This project reinforced a simple truth: paid media without attribution is just expensive traffic.
By building a system that tracks behavior, intent, and revenue across multiple touchpoints, Bradford Builds now knows:
What actually drives deals
How long buyers take to convert
Where to reinvest for scalable growth
This framework is repeatable, predictable, and designed to scale—proving that when marketing and sales share the same data, growth stops being a guessing game.
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