MB Sports Launches a New Website Built Around the Experience of Owning an MB
Key Takeaways
- The new site leads with lifestyle and emotion before product, reflecting MB's "crafted with intention" brand identity.
- A custom inventory marketplace lets buyers filter by model, year, and interior and exterior color — pulling from live MB inventory in real time.
- An experiences page connects visitors to MB demo locations across Lake Tahoe, Maui, St. George, Coeur d'Alene, and North Carolina, so buyers can get on the water before they commit.
Draper, UT — MB Sports, the California-based surf boat manufacturer, launched a newly designed website built by Copper Rock Marketing, a lifestyle-first platform featuring a custom boat marketplace, dynamic inventory filtering by model and color, and an experience hub that lets buyers find and book MB rides across the country before they ever own one.
The Announcement
MB Sports builds some of the most coveted surf boats on the market. The previous website didn't reflect that. Copper Rock Marketing was brought in to rebuild it from the ground up, not as a product catalog, but as a brand destination.
The homepage leads with lifestyle. The copy does not sell specs first. It sells the feeling of a day on the water and works backward from there to the models, the inventory, and the purchase decision. A quote from the Brendel family, who founded and still run MB, anchors the brand story near the top of the page.
Below the fold, a custom-built marketplace lets buyers explore Alpha and Classic series inventory filtered by model, color, and availability. Buyers looking at a specific model see only that model's units, no extra browsing, no noise.
The experiences section is what makes this site different from a standard OEM website. MB has experience centers in Lake Tahoe, Maui, St. George, and Coeur d'Alene, with North Carolina in progress. The new site maps those locations and connects interested buyers directly to a ride, turning the website into the top of a purchase funnel rather than a final reference point.
The site launched with 2026 model year imagery, with 2027 assets to be swapped in once available later this summer.
About Copper Rock
Copper Rock Marketing is a fractional marketing firm headquartered in Draper, Utah. The firm serves growth-stage businesses across marine, home services, construction, specialty insurance, and medical aesthetics, acting as a full marketing department rather than a traditional agency.