$1.2M in Six Months. Every Source Tracked.

Insurance advertising on Google is expensive, compliance-heavy, and dominated by national carriers with deep budgets. Most specialty insurance brands either bleed spend on the wrong traffic or get locked out of the best placements entirely. XINSURANCE had a genuinely better product for their niche. But that product edge meant nothing if the marketing wasn't built to convert the right buyers at the right moment.

Running marketing for a specialty insurance brand means getting two things right simultaneously: strategy and accountability. The strategy has to be precise because broad targeting eats budget on buyers who will never convert. The accountability has to be airtight because without full source attribution, there's no way to know what's actually working and where to put the next dollar.

Copper Rock ran the full marketing operation. We built and managed paid search campaigns around high-intent, coverage-specific terms. We set up tracking so every conversion, call, and form fill was sourced back to its campaign. We didn't just optimize for volume. We optimized for the business outcome: qualified leads that became paying clients. And we ran the whole thing so Cody's team didn't have to manage a mix of vendors or piece together reporting from three different dashboards.

$1.2M in open revenue in six months, with 100% of sources tracked. No attribution gaps. No guessing which channel drove what. Just a clear line from marketing investment to business outcome. Cody's team had the full picture the whole time.