32 Boats Sold. One Team Running the Whole Thing

Most boat businesses either hire in-house and overpay for part-time effort, or they hire agencies that hand them reports and disappear. Tim needed something different. He needed people who would show up like it was their own business, not a client account. Every week that the marketing wasn't running right was inventory sitting and revenue walking out the door.

The Boat Shack had no unified system. Paid search, paid social, and organic were all disconnected or nonexistent. No attribution meant no way to know which marketing was actually moving boats. In a high-consideration purchase like a boat, the buyer journey is long and multi-touch. Without a system that covered the full funnel and tracked every touchpoint, the budget had no direction and the sales floor had no predictable pipeline.

Copper Rock took over the entire marketing operation. We didn't just run ads. We built the strategy, managed paid search and paid social, owned the creative direction, handled execution, and made sure every dollar was tracked back to real outcomes. On Google, we targeted buyers actively searching for boats in Utah. On Facebook and Instagram, we built campaigns that made the experience feel real before someone ever stepped on a boat. We tracked calls, leads, and traffic in one place so the whole system could be optimized together, not in pieces.

32+ boats sold in 2025, attributed to marketing. 583 inbound phone calls generated through paid search. 52,034 qualified users driven to the website. 467 Facebook leads captured. Tim didn't have to build a marketing department or manage a roster of vendors. He had one team that ran the whole thing.