Half the Cost Per Lead. Twice the Leads. Then They Expanded.

Boat dealership marketing is easy to waste. There's no shortage of vendors who will run Facebook ads and report on reach and impressions while the cost per actual lead climbs and the floor traffic doesn't move. Jamie had been through that experience. What he needed was a team that would show up inside the operation, understand what a qualified buyer looks like, and optimize for that, not for metrics that don't move boats.

Running paid media for a dealership with high-ticket inventory means every lead matters. One qualified buyer from a single campaign can justify months of spend. But you have to get the targeting right, the creative right, and the follow-up system right, or you end up with a lot of form fills and not much else. The other challenge is traffic. More website visitors means more buyers in the consideration phase, more chances to get in front of the right person at the right time. Building both of those things at once requires a team running them together.

Copper Rock plugged in as Performance Boat Center's marketing team. We took ownership of Meta, rebuilt the targeting and creative strategy around qualified buyers, and drove cost per lead down by optimizing relentlessly against what actually converted. At the same time we built the broader traffic strategy to grow the pipeline of people in the market. We didn't manage from a distance. We were in the account, in the data, and in communication with Jamie's team to make sure the marketing was aligned with what was happening on the floor.

Meta cost per lead cut by 50%. Website traffic up 71%. Lead volume doubled. Jamie expanded the investment because the system was working and he could see it. That's the outcome: not a report that says the campaigns performed, but a business that got bigger because of what the team built.