$400K in LTV. Built in Two Months. From Scratch.
- LTV Generated in 2 Months
$400K
LTV Generated in 2 Months
- Day Deployment
60
Day Deployment
Mosquito Shield provides residential mosquito and tick control. Shannon came in as CMO with a clear mandate: build a marketing operation that could scale customer value, not just lead volume. That meant looking beyond acquisition and building a system to activate, retain, and maximize every customer already in the database.
The Pain
Most home service businesses are stuck in an acquisition loop. Every season, they spend to get new customers, let the off-season relationship die, and start over the next spring. The real money in a recurring service business is in retention and reactivation. But building the infrastructure to do that, the email flows, the SMS sequences, the timing logic, the messaging, takes a team that knows how to run it.
The Problem
Mosquito Shield had customers. What they didn't have was a system to systematically communicate with them in a way that drove action. No lifecycle flows, no retention strategy, no reactivation sequences. Every off-season dollar of potential recurring revenue was sitting untouched in the customer list.
The Approach
Copper Rock built the full lifecycle marketing operation from scratch. We designed and deployed email and SMS sequences that covered the full customer journey: onboarding new customers, re-engaging existing ones, recovering lapsed subscribers, and driving seasonal reactivations. The messaging was built around the customer relationship, not broadcast blasts. Timing and segmentation were set up to put the right message in front of the right customer at the right moment in the service cycle.
“The Copper Rock team built our entire lifecycle marketing operation from the ground up. In two months we had $400K in LTV from a system that didn't exist before they came in.”
The Results
$400K in customer lifetime value generated in two months. Built from zero. Shannon had the infrastructure, the sequences, and a compounding retention system that keeps working without starting over every season.