Every Week in the Account. Every Week, Better Returns.
- ROAS
2.7X
ROAS
Lone Pouches didn't need a campaign launch. They needed a team in the account every single week treating the ad spend like their own. Copper Rock did that and grew ROAS from 1.67x to 1.93x to 2.7x through consistent, disciplined management.
The Pain
Most paid media relationships look the same: onboarding call, campaign launch, monthly report, and then the account mostly sits untouched. Ryan knew that model doesn't compound. Every week of passive management is a week where underperforming ads keep running, winning ones don't get scaled, and margin bleeds out slowly with nothing to show for it.
The Problem
Nicotine pouch brands don't get an easy path on paid social. Platform restrictions, audience limitations, and compliance requirements make Meta harder to run than most DTC categories. Without a team that knows the rules, works creatively within them, and stays sharp on targeting and creative rotation, ad spend gets eaten by the wrong placements, wrong audiences, or flagged content before it ever reaches a buyer.
The Approach
Copper Rock took over the Meta account and ran it like it was our own business. Every week we pulled performance at the ad set and ad level. We killed what wasn't working, pushed budget into what was, and brought in new creative to keep testing fresh angles. ROAS was the single number that drove every decision. When it moved, we knew why. When it stalled, we fixed it.
“Our ROAS climbed steadily, 1.67x, then 1.93x, now 2.7x, because the Copper Rock team is in the account every week tightening the campaign. They run it like it is their own.”
The Results
ROAS grew from 1.67x to 1.93x to 2.7x over successive periods of active management. That isn't a one-time campaign win. It's a compounding result built by a team that shows up every week and makes the account better each time.