Building a boat dealership's marketing engine from the ground up

Traffic existed but performance didn't. Leads were scattered across Boat Trader, Only Inboards, and manufacturer portals with no way to know which sources actually drove sales. In a high-consideration purchase like boats, running without attribution means bleeding margin every month without knowing why.

The dealership inherited brand inconsistency, fragmented marketing efforts, and no real attribution model. Marketing and sales weren't sharing data. There was no way to identify which channels actually closed deals versus which ones just generated noise. Without that clarity, budget couldn't go where it mattered.

We treated Indy Boat Co. like a long-term partner from day one. We rebuilt the brand and website from scratch to establish credibility and conversion discipline. Then we unified paid media, SEO, email, social, and design under one strategy with one message, one data source, and one direction. Paid media was engineered to drive calls and high-intent leads. SEO wasn't guesswork. We used paid media conversion data to identify what actually sold boats, then pushed those terms through organic. Within one month, Indy Boat Co. was on the front page for their highest-converting keywords.

Over four-plus years, the system compounded. 4x return on ad spend. 148,000+ qualified boat buyers driven to the website since 2022. 3,000+ inbound calls generated. 22 boats sold yearly on average attributed to marketing. Paid media outperformed Boat Trader, Only Inboards, and manufacturer leads in conversion quality. In 2025, Indy Boat Co. won a Social Media Award from Moomba Boats.