The Oldest Gun Shop in America Finally Looked Like It
- Keyword Increase Nationally
+760
Keyword Increase Nationally
- First Page Rankings
4+
First Page Rankings
- Increase in Sales
40%
Increase in Sales
Gallenson's Guns had more credibility than almost anyone in the firearms industry. They just needed the digital execution to match it. Four first-page Google rankings, 760+ keyword gains in 3 months, and 40% growth in sales during their strategic campaign.
The Pain
Their digital presence didn't reflect who they were. The website was outdated, the UX wasn't built for e-commerce, and larger, digitally mature competitors were already dominating search results in Gallenson's most valuable product categories. Legacy didn't mean leverage online.
The Problem
Three things were compounding the issue: outdated infrastructure that wasn't built for modern e-commerce, strict regulatory and compliance requirements that left no room for error, and aggressive national competition that already owned the keywords Gallenson's needed most.
The Approach
We executed in phases to reduce risk without losing momentum. Phase 1 was a fully compliant website built and launched in under 30 days. Phase 2 was a modern UX/UI rebuild that improved navigation, product discovery, and conversion paths. Phase 3 was high-intent SEO targeting Gallenson's most competitive and profitable product categories nationwide. Phase 4 was a strategic giveaway campaign tied to on-site spend that converted new traffic into immediate revenue.
The Results
The phased approach delivered. Four first-page Google rankings in highly competitive firearm categories. 760+ keyword increases nationwide in just 3 months. 40% increase in sales during the giveaway campaign. And a fully compliant, modern website built to scale.