How we maxed out a custom automotive shop in under a year.

They had a great shop and real skill, but customers came in for tint and left. The high-ticket custom build customers they actually wanted weren't finding them, and every month that continued, competitors quietly took that market share.

Their marketing was doing exactly what generic marketing does: promoting individual services to anyone who would click. There was no brand story around custom builds, no intent-based paid strategy, and no unified message across channels. The full-build customer didn't know DC Customs was even an option.

Copper Rock stepped in as their full fractional marketing department. Strategy, paid media, SEO, content, creative, web, and analytics all under one roof. We repositioned the brand entirely, shifting every ad, every keyword, and every piece of content to showcase complete builds, not individual services. On paid search, we cut broad terms and focused spend on high-intent install keywords. SEO ran alongside paid, not behind it.

The repositioning worked. 308 inbound calls, up 146%. 274 Google Ads conversions, up 132%. Cost per lead dropped 26%. Cost per conversion fell to $21.44, down 34%. Facebook interactions grew 75%. And the shop filled up with the right customers.