We drove $6.65M for a custom home builder in one year

Money was going out every month. Leads were coming in. But no one could connect a closed deal back to a marketing dollar. Sales and marketing were operating in separate worlds. One was optimizing for leads, the other was closing deals, and neither was talking to each other through data.

The root issue wasn't activity, it was visibility. Pixels weren't firing correctly. Phone calls weren't tracked or tied to campaigns. Website traffic wasn't segmented by intent. Without attribution, every optimization decision was a guess, and in a high-consideration market like custom home building, guessing is expensive.

We rebuilt the entire marketing ecosystem around attribution, intent, and repetition. We implemented pixel-based tracking tied to identifiable users so the team could see who converted, how they returned, and what ultimately closed, not just form fills. We added call tracking across all channels. We launched audience-specific microsite pages for different buyer types to shorten the trust curve. High-quality buyers were retargeted with educational video content throughout the long decision cycle. CRM and email marketing were layered in to nurture the pipeline and measure touchpoints to close.

Within one year, marketing went from a cost center to a measurable growth driver. $6.65M in attributed revenue influenced by marketing. 200+ inbound phone calls for remodels and custom homes. A growing pipeline fueled by repeat visits and educated buyers. Clear visibility into how marketing supported closed deals, not just lead volume.